Pravins awarded CPI Connect the contract for designing and producing their ongoing seasonal and promotional campaigns throughout the year. For their Christmas 2017 campaign, we designed their point-of-sale and in-store displays around the theme of ‘warming hearts on a cold night at Christmas’.
The design needed to be subtle in order to set the tone of the campaign but not overshadow the product. The point-of-sale materials consisted of printed backboards for windows and in-store, window vinyls, bespoke printed wrapping paper to match the backboards which was used to wrap gifts in the window and under the tree and also bespoke printed baubles and props. These windows displayed for four weeks and will continue to change with key dates and events through the year.