Northstar is a long standing customer of CPI Colour and so when they were asked to produce a high- quality book for the launch of a new McLaren car we were their first choice for print.
The completion of the book needed to coincide with the launch of the car which was taking place at the Geneva Car Show. This created a very tight time frame for printing with only ten working days to produce a limited number of copies for the event.
We held extensive consultations with the customer to establish the techniques and processes that would satisfy the design they provided.
This involved using an assortment of paper stocks as well as foiling and die cutting text pages.
We then created a complete timetable for all processes involved in printing the book so that we would have the finished product in time.
Northstar were thrilled with the end result given the tight schedule and completed books were sent to Geneva on time.