CME are a regular exhibitor at trade shows throughout Europe and were looking for a way to increase engagement with their client base at events.

CPI Connect have been working with CME for the last two years on their events which included designing and building stands that would promote their brand, and so both teams began consultation on how to encourage clients to actively approach them at exhibitions.

CME wanted to stay true to their American heritage whilst promoting themselves at trade shows and so it was decided that an ideal way to achieve this and interact with customers at the same time would be through a hot dog stand widely associated with vendors on various New York city streets.

Having worked with several suppliers in the past, CME were keen to work with CPI Connect. A huge priority for them was insuring the brand was present and true throughout; something they struggled with previously. The stand itself would need to be compatible with different locations and flexible enough for transport yet sturdy enough to stand the test of rigorous use.

The stand has already been a massive success at several events and is still used for many CME events across Europe.

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