All marketing activity begins by understanding who you’re talking to, their desires and what motivations will drive them to spend money. Our insight team work closely with marketeers to immerse themselves within your brand and identify how you can set yourself apart from your competition. Leverage insights and discover opportunities to build a marketing strategy highly targeted to your audience.

Direct mail data services

Whether new business acquisition or customer retention, our specialist direct mail team will work with you to provide fully cleansed and GDPR compliant data, while auditing any existing data sets held by your business. Using the Royal Mail PAF (Postcode Address File) system, we ensure that mailings are highly targeted to improve ROI whilst reducing the number of gone-away, deceased, duplicates or individuals subscribed to the mailing preference service database (MPS).

Market research & analysis

Cross-industry bespoke research undertaken and reports prepared to help you make better marketing decisions.

Retail & brand audits

Get to know your retail estate and brand positioning in-store with CPI’s retail and brand audit services.

Shopper marketing

Our mission is to create an engaging and differentiating customer experience that provides influence at the point of purchase. We identify insights-driven marketing and merchandising initiatives to satisfy the needs of targeted shoppers. This enhances the shopping experience which ultimately improves business results and brand equity for retailers and brand owners.


Set your brand apart from the competition by using the latest innovative techniques and technology.

Social listening

What are consumers saying about your brand? Define messaging, amplify reach and respond to consumer interactions.

ROI reporting

Track the ROI of your latest campaign with our fully comprehensive reporting service.