Dunlopillo is a brand owned by Steinhoff UK Beds Ltd who have sought help from CPI Connect to re-launch with an updated, new look in store. The brand has a loyal following but was not breaking into new demographics. CPI Connect designed an updated modern suite of POS to promote brand values, features and benefits in order to appeal to new customers.
Dunlopillo products are made with pure latex from rubber trees and we used the images of these sustainable plantations within the display to show the origins and benefits of the product. A detailed video was supplied by the client which became the focal point of the display, displayed on 42inch LED screens.
LED lightbox graphics are used for a contemporary finish and all graphics throughout the display are interchangeable and can be updated regularly. 3D cut acrylic logo’s and angled 45 degree LED strip lighting provide a premium finish to the displays. Full design, development, prototyping, manufacture and installation was managed on time and budget by the CPI Connect team. Displays are being rolled out to stores in the fourth quarter of 2017.